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To win or not to win, this is the question in every political debate and in every lawsuit, and the key to success is the art of persuasion. Therefore it is essential for politicians and lawyers to have a perfect command of that art. One may have a natural talent to move an audience, but in order to speak well when the occasion or the subject demands, one has to know the rules of rhetoric. When a politician wants his audience to make a certain decision, he can reach his goal, for instance, by offering two possible decisions - a "good" one and a "bad" one, by repeating his arguments and, above all, by using humor. A lawyer who wants to convince the judge must be able to present the facts of the case in such a manner that the judge not only believes him but also wants to believe him, and he must show that his arguments are not only legally but also morally better than those of his opponent.