Jury Persuasion teaches litigators how to confront jurors' emotions and predispositions effectively from the very start of the trial. Vinson offers a variety of approaches that blend forensic rhetoric with principles derived from psychology and the social sciences. These are designed to put jurors in the frame of mind necessary for acceptance of your arguments.
Jury Persuasion is not a theoretical work, but a practical guide to the mechanics of effective persuasion. The text includes contributions from the country's leading trial lawyers who provide comments, observations, and examples of how the material presented has been successfully employed in cases that have actually gone to trial.
New to this edition is a chapter on the perception process and how what jurors hear is governed by each person's unique characteristics as well as environmental factors; and another chapter on the O.J. Simpson "trial of the century" from the perspective of the insights and techniques provided throughout the book.
