The premise-- that a CEO whose life was saved by the very technology his company invented, must battle big business to save that same company- is a true David vs. Goliath story, but one with a bittersweet ending.
The people in the story are very compelling, mostly because of the hardships they face and overcome, rather than because of their uniqueness or likability. For example, the protagonist Richard is a rather bland corporate executive, and one who was lucky enough to be in exactly the right place when cancer struck. I empathize with him only because of the complete unfair tactics that are waged against him, not because I necessarily identify with a CEO of a tech firm. The most interesting characters are the scientists at CellPro in charge of saving their boss' life. This task and its pressures are the most riveting aspects of the book, and make for a brilliant read.