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The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business


 
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A comprehensive business companion for those just starting out or expanding operations in the design field. It covers getting launched to running a multi-person shop to retiring comfortably, and is aimed at freelance graphic designers, art directors, illustrators, copywriters.
Spotlight Customer Reviews

A Creative's Must Have!

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
This book is a wake up call to the Creative! It completely opened my eyes to the many things to think about and plan for when leaving your secure job, and going out on your own. Extremely well written, with a plethora of knowledge on the subject. A complete eye opener. A MUST HAVE for the Creative who is planning on going freelance, or starting their own business. Very informative and necessary to read in order to succeed on your own. Very exciting, I could barely put it down!





Very helpful for a new freelancer

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
I'm starting a sole-proprietor (one-person) freelance design business and I have found this book to be extremely helpful. It manages to be realistic about what to expect while also providing encouragement that if you prepare well and work smart, you have the opportunity to reach your financial goals. The book has made me consider contracts carefully and has given me valuable suggestions (for example, setting up standards such as "I can't accept jobs for which I can bill less than 8 hours' work"), thinking about what kinds of clients I want to attract in my business, and so on. It has important points to consider if you are locating your business outside a large metropolitan area. I recommend it for anyone who is starting out - or considering starting out - on a solo creative business.

Foote's books address different business models

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
According to the author's website at http://www.creativebusiness.com/books.lasso The Business Side of Creativity addresses freelancing and the basics of pricing, selling, and running a SMALL design or marketing communications business. The Creative Business Guide to Running a Graphic Design Business focuses on the management of a MULTIPERSON organization. The website gives a summary on the various chapters of each book.

Worth $20.00

Customer Rating: Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5
I started out excited about this book, then quickly realized much of what the author had to say was outdated at best, not the best advice on numerous occasions, but yet the book contained some valuable information. A bit stoneage as far as business marketing practices. One hundred pages on setting up your own studio/small business with personnel (No, thank you). If working as a freelancer in the graphics or copy arenas is your thing, its worth paying $20.00 to get something out of it.

YOUR BUSINESS BIBLE

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
This is such a comprehensive book. If you have any question about how to run a business, let alone a creative one, this book is the only one you'll need.
Product Details Binding: Paperback
Dewey Decimal Number: 741
EAN: 9780393730937
ISBN: 039373093X
Label: W. W. Norton & Company
Manufacturer: W. W. Norton & Company
Number Of Items: 1
Number Of Pages: 432
Publication Date: 2002-06
Publisher: W. W. Norton & Company
Studio: W. W. Norton & Company

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