Must read...but must read more
Customer Rating: 
This book provides an excellent overview of the different departments of an advertising agency, as well as a section dealing with 'specialized' agencies, such as those targeting minorities, direct marketing, interactive, etc. Ms. Lederman includes testimonials from many prominent people in the industry, which are indispensible. And don't expect each person to harp on the same issues - each has a unique viewpoint, which is both helpful and confusing for a job seeker like myself. The directory of major ad agencies in the back of the book is very helpful, but much of the contact information is outdated. Many agencies have merged, folded, or moved, and the current recruiters are almost always different than the ones listed. Definitely call before you send anything! Also, don't make this listing your only resource - many great agencies like Fallon-McElligott and Campbell-Ewald are not listed because the book only lists the major advertising cities. This book is a great starting point, but it shouldn't be your only source of information. I'm definitely looking to buy another book.
