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In this clearly written work, Barthes thus undertakes this task of semiolgy, under four main headings borrowed from structural anthropology (Claude Levi-Strauss) and clearly reliant on Saussure:
I. Language and Speech. (Saussure's langue and parole) II. Signified and Signifier. III. Syntagm and System. IV. Denotation and Connotation.
This book is written in a dense and terse style, and dates from 1964. For an introductory text, therefore, I would suggest instead Umberto Eco's "Semiotics and the Philosophy of Language". Yet for those who are set on studying Barthes, a very important figure in this field, then this book can be recommended.