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Indepth look at senior management mishaps and incompetency.

Customer Rating:
A fantasic but not very flatering look at behind the scenes mananagement of Coors Co. The book is a little dated now and since it's publishing Coors has grown from a regional brewery to a national leader in beer sales. However this account accurately reflects the problems with inbread corporate management and the growing pains that many mid size companies experienced in the the 80's this is a must read for anyone who aspires to corporate management, has ever driven through Golden, CO. and anyone who has purchased a coors light. Great Book